Press

The Baltimore founder behind Good + Plenty Natuals shares how a family health scare and an embarrassing moment led to a thriving clean beauty brand.

How have other women responded? Oh they loved it. I was so surprised, because initially when I made it, it was just for me. I had no intentions of selling it and then I thought, this works for me and I sweat a lot.

I got into the beauty and personal care industry by accident. It started with me just wanting to make a natural deodorant for myself after years of trying other brands that failed me.

I’ve gone from regular antiperspirants to prescription-strength brands and none of them quite did the trick. The struggle was amplified in 2012 when my mother was diagnosed with breast cancer.